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Global Strategy & Local Turbulence: Arcor by Harvard Business Review Press
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Product details
| Management number | 213277285 | Release Date | 2026/04/12 | List Price | US$36.00 | Model Number | 213277285 | ||
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In 2003, Arcor Group, Argentina's leading candy producer, aimed to expand globally but faced challenges due to the lingering effects of the country's financial crisis. Despite exporting to over 100 countries, Arcor sought to establish production facilities and distribution networks in regions like North America, Europe, and Asia. However, stabilizing domestic operations, where a devalued peso and political instability persisted, was a crucial first step.
| Brand Name | Harvard Business Review Press |
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